“Savouring life to the max” is the motto that united Villa La Massa and Canossa Events, a leading company in the organisation of road touring events, in designing and developing of Villa La Massa Excellence, three days dedicated to the finest hospitality and iconic supercars manufactured between the 1990s to the present day, which are unique or have been made distinctive by customisations that accentuate their prestige.
The event brings Villa d’Este’s passion for cars to Tuscany, a region rich in enthusiasts and collectors, with the desire to grow the event over time.
From Friday 17 to Sunday 19 October 2025, Villa La Massa will become a gathering place for supercar collectors as motoring supremacy blends with local culinary excellence and high-level hospitality, all in Villa La Massa style.
Saturday 17 October 2025 will be open to the public with a special day pass, which includes the car show, brunch and car parade. Connoisseurs will be beguiled by the beautiful cars, their sporting pedigree and modern design by the river at Villa La Massa and visitors will be called upon to vote for their favourite, which will be awarded in the afternoon with the People’s Choice prize.
There will also be a children’s panel of judges who will enthusiastically pick their favourite car and award a special trophy.
At the gala evening on Saturday 18 October 2025 in the refined surroundings of the restaurant in central Florence, the Supercars Firenze prizes will be handed out, with two categories and three prizes for each one: one is for the models that helped the evolution of the car and the other is for the models that represented innovation. Special prizes will also be awarded to the car with the most miles on the clock and the one that drove the further to be shown at Villa La Massa. Last but not least, there’s the coveted Best of Show, Coppa d’Oro Villa La Massa, which pays tribute to the famous Coppa d’Oro at Concorso d’Eleganza Villa d’Este.
Saturday 18 th October will be open to the public. Car enthusiasts can experience the charm of beautiful cars imbued with sporting pedigree and modern design.
Saturday, 18th October, 2025
Saturday 18 October will be open to the public with a special day pass, which includes the car show, brunch and car parade). Connoisseurs will be beguiled by the beautiful cars, their sporting pedigree and modern design by the river at Villa La Massa and visitors will be called upon to vote for their favourite, which will be awarded in the afternoon with the People’s Choice prize.
There will also be a children’s panel of judges who will enthusiastically pick their favourite car and award a special trophy.
Day tickets for Saturday 18 October include access to Villa La Massa starting at 10am, the car parade, car show and brunch.
Tickets are limited, booking for day pass is required.
For DAY PASS, please contact: events@villalamassa.it
Phone: +39 055 626 11
Friday, October 17, 2025
Saturday, October 18, 2025
Sunday, October 19, 2025
For info & reservations, please contact Villa La Massa directly:
E-mail: reservations@villalamassa.it
Phone: +39 055 626 11
